2024 has been an exciting year in the world of embedded analytics and business intelligence. From self-service to AI-powered analytics, organizations are leveraging embedding analytics to set themselves apart from the competition. At insightsoftware, we deliver advanced analytics with Logi Symphony, which offers powerful self-service and managed dashboards, AI-driven assistance, and broader accessibility to users at every level.
Looking back on the past year, what were the most pressing developments and trends in the embedded analytics space? Here, we share our embedded analytics highlights from 2024.
Empowering Users to Create Reports Without IT Support
Self-service reporting was a hot topic in embedded analytics this year. According to insightsoftware and Hanover Research’s recent Embedded Analytics Report, 86% of embedded analytics buyers find self-service to be of key importance, and 80% say customizable dashboards are an important part of what influenced their decision to purchase an embedded analytics solution.
Without self-service, embedded analytics users have no choice but to send analytics requests to IT departments and ISV developers. This delays crucial insights that drive important business decisions. Additionally, customizable dashboards and self-service capabilities reduce costs for development teams because they free up developers from constantly needing to be on hand to churn out new custom reports for customers.
Logi Symphony empowers non-technical users to independently create reports and analyze data, improving efficiency and reducing reliance on IT support. New features include the ability to add report and column headers, footers, and pagination in a tabular format, along with support for conditional formatting—allowing users to format data based on specific needs such as color and font styles. These enhancements transform how users access and gain insights from their data.
Logi Symphony empowers you to meet business demands and address critical questions with tailored, interactive analytics—all while ensuring compliance with regulatory requirements. Self service allows for a variety of benefits such as improved decision-making, simplified data understanding, and increased efficiency.
The Proliferation of AI-Powered Analytics
Users expect a vision of the future from their analytics software. Developers are aware of this and have turned their focus to advanced analytics features like predictive and generative artificial intelligence (AI). AI, machine learning, and generative AI have all evolved from buzzwords to essential aspects of modern analytics, reflecting their practical value and impact across industries. Developers agree this trend is here to stay—our Embedded Analytics Report highlights generative AI as the most significant innovation shaping the next five years.
But how are development teams incorporating AI into applications? AI has a wide variety of different uses in analytics from predictive analytics to chatbots and chatflows that can easily and conversationally answer crucial questions about data.
This year has brought major updates to Logi Symphony, including the introduction of Logi AI. Logi Symphony enhances your data with AI-powered integration and predictive analytics, featuring built-in, single-click formulas for forecasting and clustering to deliver deeper insights effortlessly. Our vision for AI goes beyond meeting basic requirements—we strive to provide meaningful value through usability, scalability, security, and by empowering customers to effectively mitigate AI-related risks.
Agentic AI is the next evolution in artificial intelligence, and it’s poised to transform how businesses interact with their data. Unlike traditional AI models, Agentic AI is designed to operate as autonomous, task-oriented agents that are specialized and continuously trained to address the unique needs of specific industries. For example, in manufacturing, AI agents can deliver highly specialized insights, answering user questions in real time and optimizing operations with unparalleled precision. With Logi AI and Logi Symphony, ISVs can harness these agents to unlock new revenue streams by providing tailored, intelligent solutions that maximize the impact of their embedded analytics.
And with Logi Symphony’s AI Doc Assist, users can efficiently solve problems by quickly accessing product information through natural language interactions with AI. This feature boosts productivity by simplifying information retrieval and is currently available through the Logi SaaS version.
Logi Symphony Technical Brochure
Download NowLogi Symphony & Google Cloud Marketplace
This year, Logi Symphony became available on Google Cloud Marketplace to bring together the best of both worlds: a powerful, scalable cloud infrastructure and an industry-leading embedded analytics platform. By combining Google Cloud’s robust capabilities in big data, artificial intelligence (AI), and machine learning (ML) with Logi Symphony’s intuitive embedded analytics and low-code/no-code solutions, businesses can unlock deeper insights, faster decision-making, and greater operational efficiency.
At the heart of this collaboration is the ability to leverage Google Cloud’s advanced AI technologies, including Vertex AI and the upcoming Gemini platform, directly within Logi AI. This enables organizations to build and deploy conversational BI agents, predictive models, and real-time data insights seamlessly, empowering users with personalized and actionable intelligence at scale. Whether it’s forecasting trends or answering complex questions through natural language interactions, the combined solution delivers transformative results.
The combined offering provides scalable, real-time analytics with rapid deployment and enhanced AI-driven decision-making. Organizations can monetize and contextualize their data with embedded BI and BigQuery integration, creating new revenue opportunities. Logi Symphony on Google Cloud Marketplace are not only simplifying analytics but also paving the way for businesses to thrive in a data-driven future, with tools that are secure, flexible, and designed to grow with their needs.
Scalable Business Intelligence
Business intelligence has been a widely used and trusted practice for years, but 2024 saw it continue to evolve. For small and mid-sized businesses especially, choosing the right BI solution can be tricky. If users are looking to launch a pilot project or provide business intelligence to a different department, they need a collaborative, scalable solution.
For small and medium-sized businesses (SMB), as well as clients looking to deploy pilot programs or test new initiatives, Logi Symphony’s SaaS for SMB provides a cost-effective solution with powerful BI capabilities. SaaS for SMB offers advanced analytics without the need for embedded use cases. Designed for flexibility, SaaS for SMB limits only users, data sources, and dashboards, making it the perfect solution for businesses seeking to leverage advanced analytics on a smaller scale.
For existing clients, SaaS for SMB offers an opportunity to launch new projects or explore specific BI use cases without a large upfront investment. Whether you’re testing BI in a new department, rolling out a smaller-scale initiative, or validating a proof of concept, SaaS for SMB allows you to experiment, innovate, and grow—all while maintaining the option to scale up when needed.
2024 was a year defined by technological innovation in the embedded analytics space. With the help of embedded analytics technology, you can provide users with information they can trust, whether that’s with AI-assisted problem-solving or self-service capabilities that allow them to answer important business questions without waiting on IT for insight.
By seamlessly integrating analytics, Logi Symphony allows you to meet business demand with interactivity and scalability for organizations of any size. Easily embed analytics into your applications to foster growth and drive revenue growth through 2025 and beyond.
Ready to learn more? Tune into our on-demand webinar on how to evolve your analytics with trusted foundations and future-ready innovations.
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